Social Media Content Creator (Siliguri)
Job Description
Location: Siliguri
Company: TripFactory, India’s Largest Holiday Store
Date Posted: August 25, 2025 (today)
Job Type: Full-time / Freelance (adjust as needed)
Pay: Based on experience—competitive and aligned with industry benchmarks
About TripFactory
TripFactory is one of India’s fastest-growing travel companies, offering customizable holiday packages across 100+ destinations and serving over 500,000 happy travelers. We’re looking for a creative Social Media Content Creator to shape our digital presence, engage our audience, and bring our brand’s spirit to life across platforms.
Official Social Media Platforms
To explore and understand our current content style and brand tone, candidates should refer only to our verified and active platforms:
- Instagram: @tripfactoryofficial_ – our main channel with the latest travel stories and highlights
- Facebook: TripFactory (official page) with travel updates and community interaction Facebook
- Website Social Icons (linking to FB, Instagram, YouTube, Pinterest): from our official site footer (tripfactory.com)
About the Role
As a Social Media Content Creator at TripFactory, you will translate our brand’s vision into creative, compelling content across platforms. You’ll boost our online presence and engagement through storytelling, striking visual content, and data-driven strategies. Your work will directly amplify our mission to make travel effortless and magical.
Key Responsibilities
As a Social Media Content Creator at TripFactory, you will be the voice and storyteller of our brand across digital platforms. Your role will go beyond simply posting content—you’ll design and execute creative campaigns, engage with our travel community, and showcase our destinations through compelling visuals and narratives. From trend-driven reels to insightful posts that inspire bookings, you’ll play a central part in building TripFactory’s digital presence and driving audience engagement.
Content Strategy & Creation
- Develop and execute platform-specific content calendars (Instagram, Facebook, YouTube, Pinterest, LinkedIn)
- Create engaging content formats: posts, reels, stories, video shorts, blogs, infographics, and carousel posts
- Collaborate with designers and copywriters to maintain brand style and tone
Community Engagement
- Monitor comments, messages, and mentions to interact with our audience in real time
- Implement engagement tactics like polls, Q&A sessions, and user-generated content campaigns
Campaigns & Collaborations
- Launch seasonal campaigns aligned with travel trends, holidays, and promotions
- Collaborate with influencers, travel bloggers, and partners for content direction, takeovers, or co-branded stories
Analytics & Optimization
- Track performance metrics (reach, engagement, follower growth, conversions)
- Use insights to optimize content strategy and improve ROI
- Report on content performance and suggest improvements across platforms
Trendspotting & Innovation
- Stay updated on social media trends, algorithm changes, and emerging content formats
- Explore creative formats—AR filters, UGC contests, interactive features—to engage users
Requirements
- Bachelor’s degree in Communications, Mass Media, Marketing, or relevant field
- 1–3 years of experience in social media content creation (preferred in travel / lifestyle domain)
- Strong writing, storytelling, and visual editing skills (video/photo editing tools like Canva, Lightroom, Premiere Pro)
- Proficiency with social media platforms’ best practices and analytics tools (e.g., Meta Business Suite, Creator Studio)
- Creative mindset with an eye for detail and emerging trends
- Excellent English communication skills; additional languages like Hindi are a plus
Why Join TripFactory?
- Be the voice of a leading travel brand
- Work in a creative, collaborative, and travel-loving environment
- Shape content that inspires real journeys and memories
- Growth opportunities in marketing and digital communications