Digital Marketing & Automation Executive (Siliguri – Work From Office)

Marketing
Siliguri
November 28, 2025
Full Time
Urgent
Apply Now

Job Description

Location: Siliguri (WFO Only)
Experience: 0 – 2 Years
Industry Preference: Travel / Hospitality / E-commerce / Marketing Agency
Role Type: Full-time
CTC: Based on experience

Role Overview

We are looking for a proactive and analytical Digital Marketing & Automation Executive to support our performance marketing, CRM, and automation workflows. This role involves coordinating with marketing teams, managing automated user journeys, working with CRM tools, optimizing lead-to-booking funnels, and ensuring smooth communication flows across channels such as WhatsApp, Email, SMS, and CRM.

Key Responsibilities

1️⃣ Marketing Automation & CRM

  • Build, manage, and optimize automated journeys for leads and customers.
  • Work with CRM workflows (lead scoring, segmentation, triggers, nurturing).
  • Create WhatsApp, Email, and SMS campaigns for lead nurturing.
  • Ensure accurate integration between marketing platforms, CRM, and tracking systems.

2️⃣ Digital Marketing Support

  • Assist performance marketing teams with UTM setup, tracking, and reporting.
  • Support Google Ads, Meta Ads, and other campaigns with data coordination.
  • Monitor lead quality and help improve overall conversion funnel.

3️⃣ Analytics & Reporting

  • Track campaign performance, lead flow, and automation results.
  • Prepare weekly and monthly dashboards and insights using Google Sheets/Excel.
  • Identify drop-offs in the funnel (Lead → WhatsApp → Call → Booking) and recommend fixes.

4️⃣ Lead Management & Workflow Optimization

  • Ensure leads are routed correctly to sales teams or destination experts.
  • Monitor CRM hygiene: duplicates, invalid leads, incorrect statuses.
  • Improve response time and lead distribution logic.

5️⃣ Collaboration & Support

  • Work closely with performance marketers, product teams, sales teams, and designers.
  • Coordinate launch of new automation campaigns for specific destinations or seasons.
  • Support ad-hoc digital projects and marketing experiments.

6️⃣ Email Marketing

  • Plan, design, and execute email campaigns for promotions, nurturing, and onboarding.
  • Build email templates using editors; basic HTML & CSS knowledge preferred.
  • A/B test subject lines, templates, and workflows.
  • Maintain sender reputation, audience segmentation, and delivery performance.

Required Skills & Qualifications

Technical Skills

  • 0 – 2 years of experience in digital marketing, automation, or CRM operations.
  • Hands-on experience with CRM tools (travel CRM preferred).
  • Basic knowledge of marketing automation platforms (OmniChannel, Whatsapp Automation Applications, HubSpot, etc.).
  • Strong skills in Google Sheets/Excel.
  • Understanding of UTM, lead funnels, and tracking workflows.
  • Experience with WhatsApp Business API / email automation preferred.

Soft Skills

  • Strong analytical and problem-solving mindset.
  • High attention to detail and data accuracy.
  • Good communication and coordination skills.
  • Ability to work in a fast-paced environment with tight timelines.
  • Proactive, responsible, and process-driven.

Key Performance Indicators (KPIs)

  • Automation Workflow Performance
  • Lead Response Time
  • Lead-to-Booking Conversion Improvement
  • CRM Data Accuracy & Hygiene
  • Campaign Delivery & Reporting Speed
  • Funnel Drop-off Reduction

Why Join Us?

  • Be part of one of India’s fastest-growing travel companies.
  • Work in a dynamic, data-driven environment.
  • Contribute directly to improving customer journeys and revenue.
  • Opportunity to grow into a Marketing Automation Manager or CRM Lead role.
  • Work from our Siliguri office with a vibrant and ambitious team.

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