Job Description

Location: Siliguri (WFO Only)
Experience: 0 – 2 Years
Industry Preference: Travel / Hospitality / E-commerce / Marketing Agency
Role Type: Full-time
CTC: Based on experience

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Role Overview

We are looking for a proactive and analytical Digital Marketing & Automation Executive to support our performance marketing, CRM, and automation workflows. This role involves coordinating with marketing teams, managing automated user journeys, working with CRM tools, optimizing lead-to-booking funnels, and ensuring smooth communication flows across channels such as WhatsApp, Email, SMS, and CRM.

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Key Responsibilities

1️⃣ Marketing Automation & CRM

• Build, manage, and optimize automated journeys for leads and customers.
• Work with CRM workflows (lead scoring, segmentation, triggers, nurturing).
• Create WhatsApp, Email, and SMS campaigns for lead nurturing.
• Ensure accurate integration between marketing platforms, CRM, and tracking systems.

2️⃣ Digital Marketing Support

• Assist performance marketing teams with UTM setup, tracking, and reporting.
• Support Google Ads, Meta Ads, and other campaigns with data coordination.
• Monitor lead quality and help improve overall conversion funnel.

3️⃣ Analytics & Reporting

• Track campaign performance, lead flow, and automation results.
• Prepare weekly and monthly dashboards and insights using Google Sheets/Excel.
• Identify drop-offs in the funnel (Lead → WhatsApp → Call → Booking) and recommend fixes.

4️⃣ Lead Management & Workflow Optimization

• Ensure leads are routed correctly to sales teams or destination experts.
• Monitor CRM hygiene: duplicates, invalid leads, incorrect statuses.
• Improve response time and lead distribution logic.

5️⃣ Collaboration & Support

• Work closely with performance marketers, product teams, sales teams, and designers.
• Coordinate launch of new automation campaigns for specific destinations or seasons.
• Support ad-hoc digital projects and marketing experiments.

6️⃣ Email Marketing

• Plan, design, and execute email campaigns for promotions, nurturing, and onboarding.
• Build email templates using editors; basic HTML & CSS knowledge preferred.
• A/B test subject lines, templates, and workflows.
• Maintain sender reputation, audience segmentation, and delivery performance.

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Required Skills & Qualifications

Technical Skills

• 0 – 2 years of experience in digital marketing, automation, or CRM operations.
• Hands-on experience with CRM tools (travel CRM preferred).
• Basic knowledge of marketing automation platforms (OmniChannel, Whatsapp Automation Applications, HubSpot, etc.).
• Strong skills in Google Sheets/Excel.
• Understanding of UTM, lead funnels, and tracking workflows.
• Experience with WhatsApp Business API / email automation preferred.

Soft Skills

• Strong analytical and problem-solving mindset.
• High attention to detail and data accuracy.
• Good communication and coordination skills.
• Ability to work in a fast-paced environment with tight timelines.
• Proactive, responsible, and process-driven.

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Key Performance Indicators (KPIs)

• Automation Workflow Performance
• Lead Response Time
• Lead-to-Booking Conversion Improvement
• CRM Data Accuracy & Hygiene
• Campaign Delivery & Reporting Speed
• Funnel Drop-off Reduction

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Why Join Us?

• Be part of one of India’s fastest-growing travel companies.
• Work in a dynamic, data-driven environment.
• Contribute directly to improving customer journeys and revenue.
• Opportunity to grow into a Marketing Automation Manager or CRM Lead role.
• Work from our Siliguri office with a vibrant and ambitious team.